The Story Behind Dirt Racing Apparel
A Journey Fueled by Passion and Community
Dirt Racing Apparel isn’t just a clothing brand; it’s a proud community of dirt oval racing fans. It’s a place where the spirit of racing is celebrated and worn with pride. But like any great story, ours has humble beginnings rooted in passion, creativity, and a relentless drive to give back to the racing world.
Back in 2018, I made a bold decision to leave everything behind and move to Indianapolis, the heart of American racing culture. My dream? To carve out a living creating race car designs. Armed with an old MacBook and a vision, I began working alongside some of the biggest names and screen printing companies in the dirt racing scene. It was during those early days, surrounded by the thunder of engines and the energy of the track, that the idea for Dirt Racing Apparel began to take shape.
For years, I poured my heart into designing race car shirts for others. But deep down, I knew I wanted to create something of my own, a brand that didn’t just showcase my art but also represented the essence of the dirt racing community. Fast forward to today, and that dream is a reality.
Attending some of the biggest shows in America, where the best drivers compete, has been an incredible experience. But nothing compares to the pride I feel when I spot fans wearing Dirt Racing Apparel at tracks across the country. It’s a surreal reminder of why this brand exists: to unite and inspire.
Our designs are more than just graphics on fabric. They’re a statement—something that makes fans feel proud of their connection to dirt racing while staying comfortable and stylish. And while we specialize in original designs, we also offer custom shirt services for drivers who want to share their name and passion with the community. Whether it’s a single shirt or a larger order, we’re here to bring your vision to life.
At Dirt Racing Apparel, we’re constantly pushing the boundaries of creativity, crafting trendy designs that reflect the boldness and grit of the racing world. Every piece we create is a nod to the fans, drivers, and the adrenaline-fueled culture that makes dirt racing so unique.
This isn’t just clothing; it’s a celebration of a lifestyle. So, whether you’re cheering from the stands, racing under the lights, or simply repping the sport you love, know that Dirt Racing Apparel has your back. Together, let’s keep the dirt flying and the community thriving.
Jeffrey Lapalme / Dirt Racing Apparel / FastRacingGrafx.com
Owner / Artist
DirtRacingApparel@Gmail.com